Blog
Writing & Case Studies
Real-world projects and lessons from the trenches of platform recovery, infrastructure modernization, and systems strategy.
E-Commerce Refactor for Medical Retailer
Led a full-stack refactor of a bloated WooCommerce platform — improving site speed by 30%, boosting sales, and untangling years of tech debt.
~6 months
GA4 Migration and Multi-Platform Analytics Setup
Designed and implemented a scalable GA4 analytics system across multiple platforms — aligning teams and unlocking new revenue opportunities.
~4 months
Self-Service Portal for Growing Hosting Provider
Built a custom self-service portal that reduced support volume by 90% and boosted sales for a growing hosting provider stuck on manual workflows.
~3.5 months
Lead Automation Integration with External LMS
Replaced fragile manual lead handoffs with a self-sustaining CMS-to-LMS automation — improving sponsor satisfaction and operational speed.
~2 months
CMS Overhaul for Design Studio
Rebuilt an outdated CMS for a design studio — delivering an editor-first platform that boosted traffic and slashed publishing friction by 80%.
~3 months
Architecture Roadmap for Subscription Management Overhaul
Untangled a fragile subscription platform across three codebases — delivering a phased recovery roadmap and scalable API-first system design.
~2 months
Codebase Optimization and Hosting Migration
Stabilized a legacy-heavy platform and executed a zero-downtime migration to WPEngine — cutting infrastructure costs and improving performance.
~1 month
Operational Overhaul for Ad-Selling Business
Modernized CMS and communications for a distributed sales team — cutting content management time in half and improving real-time responsiveness.
~3 months
eCommerce Launch for Security Equipment Retailer
Delivered a full eCommerce rollout for a security retailer — automating inventory, streamlining fulfillment, and growing online sales by 25%.
~5 months
Subscription Recovery Integration with Vindicia
Architected an automated recovery system that reclaimed 10% of failed subscription payments — cutting churn and boosting revenue without extra ops.
~2 months
Web Platform for Independent Coaching Practice
Launched a modern digital platform for a coaching practice — integrating lead capture, scheduling, and analytics to drive 50% more leads.
~1 month