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case study
Web Platform for Independent Coaching Practice
Launched a modern digital platform for a coaching practice — integrating lead capture, scheduling, and analytics to drive 50% more leads.
Client
Independent life coach scaling beyond referrals
Role
Solo-Founder Tech Partner & Systems Builder
Timeline
~1 month
Stack
WordPress, GAU, TypeScript, React.js, AWS, BitBucket Pipelines
The Challenge
No website. No booking system. No analytics. Everything — leads, scheduling, growth — was stuck in email threads and gut instinct. The business was growing, but had no platform to grow on.
My Role
I planned and delivered a modern platform that made the business visible, scalable, and easier to run — without creating dev dependency.
Solutions Delivered
- Ran a short discovery sprint to clarify user journeys and lead goals
- Built a fast, SEO-ready WordPress site with custom lightweight enhancements
- Integrated real-time scheduling into the frontend
- Connected GAU analytics to track which content drove leads
- Modularized components in React/TypeScript for future flexibility
- Deployed on AWS with Bitbucket Pipelines for hands-off maintenance
- Trained the client to manage and grow the site without tech help
Business Outcomes
- Launched a professional web presence that became the top lead source
- +50% qualified leads within 5 months
- Simplified client booking and onboarding
- Freed the founder from manual ops and inbox juggling
- Set the foundation for scalable content and service growth
solo-founder client-booking lead-gen