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case study
eCommerce Launch for Security Equipment Retailer
Delivered a full eCommerce rollout for a security retailer — automating inventory, streamlining fulfillment, and growing online sales by 25%.
Client
Security equipment retailer with 3,000+ SKUs
Role
Systems Strategist & Digital Transformation Lead
Timeline
~5 months
Stack
Magento, PHP, React.js, Inventory Tools, Docker, Bitbucket Pipelines, GAU
The Challenge
No storefront. No automation. Just 3,000+ products stuck in spreadsheets. Orders were handled manually. Fulfillment was slow. Inventory tracking was a guessing game. The business had the demand — just not the infrastructure to meet it.
My Role
I led the full eCommerce rollout — building a modern platform that automated ops, streamlined fulfillment, and drove 25% sales growth in year one.
Solutions Delivered
- Launched a Magento-based eCommerce platform tailored to the product catalog
- Migrated 3,000+ SKUs with optimized metadata and performance-friendly structure
- Integrated third-party tools for inventory, shipping, and restock automation
- Built a modular backend architecture with clean API integrations
- Set up CI/CD pipelines via Docker + Bitbucket for safe, frequent deploys
- Connected GAU analytics to track user flows and campaign conversion
- Delivered training and docs to make the team self-sufficient post-launch
Business Outcomes
- +25% online sales growth in the first year
- 70% less time spent on inventory ops
- Fulfillment sped up 60%, improving customer experience
- Gained real-time visibility across inventory and order health
- Now runs on a scalable digital platform, ready for future growth
ecommerce digital-transformation inventory ops