Client: Independent life coach scaling beyond referrals
Role: Solo-Founder Tech Partner • Workflow Designer • Systems Builder
Timeline: ~1 month
Stack: WordPress, GAU, TypeScript, React.js, AWS, BitBucket Pipelines
🚨 The Challenge
No website. No booking system. No analytics. Everything—leads, scheduling, growth—was stuck in email threads and gut instinct. The business was growing, but had no platform to grow on.
🧠 My Role
I planned and delivered a modern platform that made the business visible, scalable, and easier to run—without creating dev dependency.
🔧 Solutions Delivered
Ran a short discovery sprint to clarify user journeys and lead goals
Built a fast, SEO-ready WordPress site with custom lightweight enhancements
Integrated real-time scheduling into the frontend
Connected GAU analytics to track which content drove leads
Modularized components in React/TypeScript for future flexibility
Deployed on AWS with Bitbucket Pipelines for hands-off maintenance
Trained the client to manage and grow the site without tech help
📈 Business Outcomes
Launched a professional web presence that became the top lead source
+50% qualified leads within 5 months
Simplified client booking and onboarding
Freed the founder from manual ops and inbox juggling
Set the foundation for scalable content and service growth
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