Client: Independent life coach scaling beyond referral-only model
Role: Lead Developer • Project Manager • Digital Growth Enabler
Timeline: ~1 month
Stack: WordPress, Custom CMS, Analytics, Scheduling Tools
🚨 The Problem
The client was growing a successful coaching business—but everything was manual:
- No web presence, no lead funnel, no session booking
- Clients were scheduled by email or word-of-mouth
- No analytics to understand what content worked or where growth was coming from
- The business couldn’t scale without digital infrastructure
They needed more than a site—they needed a professional platform to support visibility, growth, and efficiency.
🧠 My Role
I designed and delivered a digital platform that turned a referral-based practice into a lead-generating, self-sufficient business—with zero ongoing dev dependency.
🔧 What I Delivered
- Defined clear business goals and technical needs through discovery
- Built a modern, responsive WordPress site with clean UX and intuitive navigation
- Integrated session booking and scheduling features to reduce back-and-forth with clients
- Connected analytics tools to provide content engagement insights and growth tracking
- Trained the client to manage content, update pages, and own their platform independently
📈 Business Results
- Launched a professional digital presence that became a key channel for lead generation
- +50% increase in qualified leads within 5 months, resulting in higher session bookings
- Created a self-sustaining system—no developer needed for day-to-day operations
- Improved the client experience, making scheduling and content access seamless
- Positioned the business for continued growth and authority-building in the coaching space
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