Client: Regional web hosting company struggling to scale
Role: Lead Developer • Project Manager • Systems Fixer
Timeline: ~1.5 months
Stack: PHP, WordPress (base), Custom Portal, CI/CD
🚨 The Problem
A growing hosting provider was being throttled by its own inefficiencies:
- Every account or billing change had to go through support
- Wait times were rising, customers were churning
- The internal team was overloaded and unable to scale
With no centralized way to manage accounts, products, or billing, the business was hitting a ceiling—not because of demand, but because of friction.
🧠 My Role
I stepped in not just to “build a portal,” but to eliminate a critical operational bottleneck. My goal: automate what humans shouldn’t be doing, and design systems that scaled without adding headcount.
🔧 What I Delivered
- Architected and built a fully custom self-service portal, layered on WordPress but driven by custom PHP
- Developed internal admin tools to centralize product, billing, and customer management
- Introduced a modular codebase for easy scaling and long-term maintainability
- Set up CI/CD pipelines for fast, low-risk deployments
- Documented workflows to support training, scaling, and feature growth
📈 Business Results
- +15% sales within 12 months, as friction-free access improved conversion
- 90% drop in support call volume, freeing staff for higher-value work
- Lower churn, driven by customer autonomy and better service experience
- Massive shift toward self-service, realigning ops around scale
- Enabled a customer-first operating model, reducing internal strain and unlocking growth
* * *
Losing money to failed payments?
Let’s make that stop — and keep it that way.
Recover revenue automatically → 💸