Client: Distributed ad sales team with manual workflows
Role: Workflow Architect • Ops Strategist • Delivery Lead
Timeline: ~3 months
Stack: WordPress, SMS Gateway, Node.js, React.js, Docker, GAU, Bitbucket Pipelines
🚨 The Challenge
Field agents were juggling emails, spreadsheets, and outdated tools.
Even small content updates required a dev.
The business wasn’t broken—just running on duct tape and memory.
They needed tools built for scale, not survival.
🧠 My Role
I rebuilt their ops stack—modernizing the CMS, adding real-time alerts, and giving teams the power to manage content and campaigns without technical handholding.
🔧 Solutions Delivered
Ran structured interviews to surface pain points across field and ops teams
Rebuilt the CMS into a lean, editor-friendly WordPress platform
Integrated an on-page chat + SMS alert system for real-time updates
Designed role-specific workflows so non-devs could manage offers, content, and campaigns
Connected backend logic via Node.js + React microservices
Streamlined dev cycles with Docker + Bitbucket Pipelines
Wired in GAU analytics to track engagement, SMS response, and ROI
📈 Business Outcomes
Response times improved 75%, increasing engagement and close rates
Cut CMS-related support tickets by 50%—business users own their workflows now
Clarified product structure, improving team alignment and customer messaging
Delivered a resilient backend built for speed, clarity, and scale
Turned content into a living tool, not a dev backlog item
* * *
👉 Still waiting on devs to update your offers?
Let’s build systems your team can actually run. → Reclaim your workflows →