Client: Media publisher with sponsored content campaigns
Role: Workflow Architect • Integration Strategist
Timeline: ~2 months
Stack: WordPress, External LMS, PHP, React.js, Analytics Tooling
🚨 The Challenge
Leads were being exported manually and emailed by hand.
Editors had no control. Sponsors had no visibility.
The LMS had strict auth limits and brittle APIs—making automation a minefield.
Campaigns were slow, error-prone, and devs were stuck hand-delivering spreadsheets.
🧠 My Role
I built a clean CMS-to-LMS integration that automated lead delivery, gave editors control, and made sponsor operations fast, accurate, and repeatable.
🔧 Solutions Delivered
Built a custom WordPress-to-LMS integration that mapped lead data to sponsor rules
Delivered an editor-first tagging workflow so non-devs could control routing
Deployed a real-time automation pipeline for instant lead delivery—no manual steps
Added a secure token refresh layer to bypass LMS API fragility
Created environment-aware credential handling to protect staging/deployment
Included monitoring + rollback tooling to keep ops resilient and hands-off
📈 Business Outcomes
Cut lead delivery time to near-zero, increasing sponsor trust
Freed up editorial and dev teams from daily manual workflows
Improved data accuracy and handoff transparency
Boosted sponsor retention with smoother campaigns
Set the stage for deeper, scalable automation
* * *
👉 Still emailing leads by hand?
Let’s build automation that doesn’t fall apart. → Let’s automate the nonsense →