Client: Security equipment retailer with 3,000+ SKUs
Role: Systems Strategist • Digital Transformation Lead
Timeline: ~5 months
Stack: Magento, PHP, React.js, Inventory Tools, Docker, Bitbucket Pipelines, GAU
🚨 The Challenge
No storefront. No automation. Just 3,000+ products stuck in spreadsheets.
Orders were handled manually. Fulfillment was slow. Inventory tracking was a guessing game.
The business had the demand—just not the infrastructure to meet it.
🧠 My Role
I led the full eCommerce rollout—building a modern platform that automated ops, streamlined fulfillment, and drove 25% sales growth in year one.
🔧 Solutions Delivered
Launched a Magento-based eCommerce platform tailored to the product catalog
Migrated 3,000+ SKUs with optimized metadata and performance-friendly structure
Integrated third-party tools for inventory, shipping, and restock automation
Built a modular backend architecture with clean API integrations
Set up CI/CD pipelines via Docker + Bitbucket for safe, frequent deploys
Connected GAU analytics to track user flows and campaign conversion
Delivered training and docs to make the team self-sufficient post-launch
📈 Business Outcomes
+25% online sales growth in the first year
70% less time spent on inventory ops
Fulfillment sped up 60%, improving customer experience
Gained real-time visibility across inventory and order health
Now runs on a scalable digital platform, ready for future growth
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👉 Still managing sales from a spreadsheet?
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