Client: Orthopedic retailer with 7,000+ SKUs
Role: Platform Recovery Architect • Systems Refactor Lead
Timeline: ~6 months
Stack: WordPress, WooCommerce, PHP, React.js, TypeScript, Docker, AWS, GitHub Actions, BigQuery, Kubernetes
🚨 The Challenge
The site was breaking under its own weight.
Load times pushed users away before products even loaded.
Deployments were risky, slow, and regularly caused outages.
Legacy code, bloated themes, and tech debt slowed everything—from updates to UX.
🧠 My Role
I led a full-stack eCommerce refactor—stabilizing fragile systems, speeding up performance, and making the platform maintainable without constant dev firefighting.
🔧 Solutions Delivered
Led a dev + QA task force focused on stabilizing high-risk systems
Mapped failure zones across front and back ends
Replaced heavy JS with lightweight React components
Refactored backend PHP into modular, object-oriented structures
Switched key flows to async handling to kill blocking behavior
Overhauled CI/CD using Docker + GitHub Actions + rollback support
Tuned AWS infra for better caching and faster asset delivery
Baked in test-driven recovery workflows for safer launches
📈 Business Outcomes
+30% site speed gains, slashing bounce rates
+20% sales growth within 6 months, driven by performance and UX
Far fewer deployment failures or support escalations
Better SEO rankings from faster page loads
Non-devs can now manage SKUs and promos independently
The platform can now scale—without risking system collapse
* * *
👉 Still running eCommerce on crossed fingers and duct tape?
Let’s fix that. → Talk platform modernization →