Client: National media publisher with high-traffic content platform
Role: Lead Developer • Migration Strategist • Performance Optimizer
Timeline: ~1 month
Stack: AWS (legacy), WPEngine (new), WordPress, CI/CD, CloudFront

🚨 The Problem

The client’s AWS infrastructure had become an expensive crutch—masking performance issues with over-scaling instead of addressing root problems.

  • Legacy code was bloated and fragile
  • Hosting bills were skyrocketing into the five figures
  • A migration to WPEngine was planned—but the codebase and infra setup weren’t ready
  • Risks included site downtime, broken deployments, and unstable performance

They didn’t just need a hosting switch. They needed a full-stack intervention.

🧠 My Role

I led the cleanup and migration prep, coordinating across teams to stabilize the platform and execute a zero-downtime migration—while also building a pipeline that didn’t rely on hope and elbow grease.

🔧 What I Delivered

  • Directed and contributed to a full codebase cleanup and cross-team performance optimization
  • Resolved critical bottlenecks:
  • Transitioned blocking scripts to lazy loading
  • Reworked frontend and server-side caching to align with WPEngine architecture
  • Cleaned up autoloaded values and transient bloat at the DB level
  • Standardized error handling to reduce system load and debug time
  • Redesigned and rebuilt CI/CD pipelines, cutting build times and simplifying deployment
  • Collaborated with QA and dev leads to prioritize launch-critical fixes and reduce risk

📈 Business Results

  • Successful, zero-downtime migration to WPEngine—ensuring continuity for millions of monthly visitors
  • Significant reduction in infrastructure costs, cutting AWS waste and maintenance overhead
  • Streamlined deployment workflows, freeing up engineers to focus on feature delivery
  • Stabilized legacy codebase, allowing for future redesigns without fear of collapse
  • Reduced reliance on manual ops and emergency fixes—replaced chaos with confidence

* * *

Infrastructure eating your budget?
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