Client: Mid-sized product design and illustration studio
Role: CMS Architect • Platform Modernization Lead
Timeline: ~3 months
Stack: Custom WordPress, OAuth, GraphQL, GAU, TypeScript, React.js, GitHub Actions
🚨 The Challenge
Their CMS was holding them back.
Legacy WordPress. Fragile themes. No workflows.
Every content update needed a developer.
Performance was sluggish. SEO was slipping. The team had big ideas—and no way to publish them.
🧠 My Role
I rebuilt the platform from the ground up—turning it into a fast, editor-first system that gave the team full control without breaking the creative flow.
🔧 Solutions Delivered
Ran interviews to map real-world editorial needs
Rebuilt with a lightweight custom WordPress theme for speed and control
Secured editorial access with OAuth-based roles and permissions
Used GraphQL APIs to power dynamic content delivery
Modularized UI components in React + TypeScript for future flexibility
Integrated GAU analytics to monitor engagement and user flows
Set up GitHub Actions pipelines for automated deploys and rollbacks
📈 Business Outcomes
30% faster site speed, improving UX and search rankings
+15% traffic growth in the first month
80% less editorial friction—no more dev gatekeeping
Platform now scales with both creative and business goals
Publishing is now fully in-house—no hand-holding required
* * *
👉 Still calling a dev every time you want to update a sentence?
Let’s make your site work for your team. → Start your editorial glow-up →