Client: National media publisher with gated content and subscriptions
Role: Systems Strategist • Recovery Planner • Architecture Whisperer
Timeline: ~2 months
Stack: Custom Platform, API Layer, WordPress, GA4
🚨 The Challenge
The platform was fragile by design.
Three codebases. Dozens of invisible dependencies.
30+ API calls per page—causing slowdowns, recursion bugs, and surprise outages.
Every update risked taking the business offline.
🧠 My Role
I mapped the chaos and designed a clean, API-first architecture—delivering a phased roadmap to recover stability and unlock future growth.
🔧 Solutions Delivered
Ran a full audit to uncover logic duplication, failure points, and critical paths
Mapped dependency fire zones across API, App, and DB layers
Designed a modular, layered system to separate logic, ops, and UI concerns
Developed a step-by-step recovery plan with clear staging and technical milestones
Built visual diagrams to guide teams on system layers and service boundaries
Wrote execution-ready tickets to help dev teams ship without guesswork
Aligned new system design with GA4 tracking integrity and future analytics goals
📈 Business Outcomes
Delivered a clear, phased recovery roadmap adopted across dev + leadership
Projected 30% performance gains by cutting redundant logic
Estimated 60% less dev debugging and 70% ops efficiency boost
Gave the business a scalable, maintainable subscription platform
Reduced future risk through better architecture, visibility, and governance
* * *
👉 Wrangling a system that breaks when you breathe on it?
Let’s untangle the mess and design something that lasts. → Let’s map a better system →