Projects where I cleaned up tech messes, stabilized fragile platforms, and helped teams scale without drama. Each one blends system design, modernization strategy, and a healthy intolerance for inefficiency.
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E-Commerce Refactor for Medical Retailer
7,000+ SKUs, brittle code, slow sales. I led a full-stack refactor that boosted performance by 30%, grew sales 20%, and cleared years of legacy baggage.
#ecommerce #performance #modernization #frontend-architecture
GA4 Migration and Multi-Platform Analytics Setup
I rolled out a scalable GA4 setup across three platforms—aligning teams, unlocking segmentation, and powering data-driven campaigns.
#analytics #data-strategy #cross-platform
Self-Service Portal for Hosting Provider
Manual ops were holding growth back. I built a self-serve portal that cut support volume by 90% and lifted sales 15%—transforming their workflow into a scalable, low-touch model.
#automation #customer-experience #scaling #internal-tools
Lead Automation Integration with External LMS
Manual lead handoffs were slowing campaigns. I built a custom LMS integration with real-time routing, campaign tagging, and auth flows—cutting delays and boosting sponsor trust.
#automation #lead-management #integrations #CMS
CMS Overhaul for Design Studio
Editors were stuck waiting on devs. I delivered a flexible CMS that cut publishing friction by 80% and boosted site traffic 15% in the first month.
#editor-experience #UX #CMS #scalable-platforms
Architecture Roadmap for Subscription Management Overhaul
Three codebases. 30+ API calls per page. Logic chaos. I delivered a phased recovery plan and a modular system architecture that untangled the mess and drove performance.
#systems-design #architecture #tech-debt
Codebase Optimization & Zero-Downtime Migration
AWS was costing too much—and the legacy stack couldn’t risk a move. I cleaned up the codebase and led a zero-downtime migration to WPEngine, cutting costs and stabilizing ops.
#infra-optimization #migration #legacy-systems
Operational Overhaul for Ad Sales Business
A chaotic content workflow was stalling sales. I rebuilt their CMS, automated alerts, and cut admin time by 50%—speeding up delivery and engagement.
#internal-tools #workflow-automation #sales-ops
eCommerce Launch for Security Equipment Retailer
No storefront, no automation, and 3,000 idle SKUs. I launched their first online store and streamlined fulfillment—increasing sales 25% in year one.
#ecommerce #digital-transformation #inventory #ops
Subscription Recovery Integration with Vindicia
Failed renewals were bleeding revenue. I delivered an automated recovery flow that reclaimed 10%+ of lost subscriptions and restored access without dev babysitting.
#revenue-recovery #automation #SaaS
Web Platform for Independent Coaching Practice
A solo coach needed a real platform to grow. I built a modern site with booking, analytics, and lead capture—boosting qualified leads by 50% and eliminating technical drag.
#solo-founder #client-booking #lead-gen
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