A collection of projects where I helped businesses fix broken systems, improve delivery, and get out of their own way. Each case shows how I combine development, systems thinking, and a mild intolerance for inefficiency to make things run smoother—and smarter.
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Self-Service Portal for Hosting Provider
A manual support-heavy hosting business needed to scale without hiring an army. I designed and delivered a custom portal that reduced support volume by 90% and lifted sales by 15%, transforming their ops into a self-service model.
#ops-automation #customer-experience #internal-tools #business-scaling
Subscription Recovery System with Vindicia
A media publisher was bleeding revenue from failed payments. I architected a low-maintenance recovery flow that reclaimed 10% of lost subscriptions and restored user access automatically—no dev babysitting required.
#revenue-recovery #payment-integrations #automation #SaaS
E-Commerce Refactor for Medical Retailer
A WooCommerce beast with 7,000+ SKUs was dragging performance and sales. I led a full-stack refactor that improved site speed by 30%, boosted sales 20%, and untangled years of legacy code in the process.
#ecommerce #performance-optimization #legacy-modernization #frontend-architecture
eCommerce Launch for Security Equipment Retailer
The client had no storefront, no automation, and 3,000 SKUs in limbo. I led their first eCommerce rollout—automating inventory, streamlining fulfillment, and growing sales by 25% in the first year.
#digital-transformation #ecommerce #inventory-management #ops-automation
GA4 Analytics Overhaul for Media Publisher
With GAU retiring, I built a scalable GA4 implementation across three platforms—aligning teams, unlocking segmentation, and enabling data-driven campaigns that generated new revenue streams.
#analytics #data-strategy #cross-platform #scalability
Subscription Architecture Roadmap
Three codebases, 30 API calls per page, invisible logic dependencies, and outages galore. I didn’t just fix it—I gave them a strategy to escape it. Delivered a phased plan and system design that’s now driving performance and sanity.
#systems-design #architecture #tech-debt #codebase-recovery
Codebase Optimization & Zero-Downtime Migration
A high-traffic publisher needed to escape expensive AWS hosting—but their legacy codebase was brittle and bloated. I led a full-stack code cleanup and supported the migration process, helping ensure a seamless transition to WPEngine with zero downtime. The work cut infrastructure costs, stabilized performance, and set the stage for future platform improvements.
#infra-optimization #migration #CI-CD #legacy-systems
Lead Automation for Sponsored Content
Lead handoff was a manual nightmare. I built a WordPress-to-LMS integration with real-time routing, custom auth handling, and editor-managed campaign tagging—cutting delivery time and improving sponsor trust.
#workflow-automation #sponsored-content #integrations #CMS
Operational Overhaul for Ad Sales Business
A distributed sales team was drowning in manual work and CMS spaghetti. I rebuilt their platform, integrated real-time SMS alerts, and cut content management time in half—while actually clarifying their product offering.
#internal-tools #communication #small-biz-ops #UX-for-admins
CMS Overhaul for Design Studio
An outdated CMS and legacy theme had the editorial team relying on devs for basic tasks. I built a clean, fast, editor-first WordPress platform that reduced publishing effort by 80% and boosted traffic 15% in the first month.
#content-management #editor-experience #UX #scalable-platforms
Digital Platform for Coaching Practice
An independent coach needed to go pro. I built a modern site with scheduling, lead capture, and analytics—leading to a 50% increase in leads and a self-sufficient business with zero ongoing dev reliance.
#solo-founder #lead-generation #client-booking #self-service-tools
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